How Great Leaders Inspire Action — Simon Sinek

How do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they're more innovative than all their competition. And yet, they're just a computer company. Why is it that Martin Luther King led the Civil Rights Movement? He wasn't the only man who suffered in pre-civil rights America, and he certainly wasn't the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man-flight when there were certainly other teams who were better qualified, better funded... As it turns out, there's a pattern. As it turns out, all the great inspiring leaders and organizations in the world, whether it's Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. And it's the complete opposite to everyone else. I codified it. It's called the Golden Circle. Why, How, What. Every single organization on the planet knows WHAT they do. Some know HOW they do it. But very, very few people or organizations know WHY they do what they do. People don't buy WHAT you do; they buy WHY you do it.